Sales quadrupled in under two months.
Meta ads for a Berlin jewelry label, from a standing start. Three weeks of testing found the product and the creative that carried the account, the following weeks scaled it to a 6.6x return on ad spend — and the founders are now raising the budget.
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in under two months
best-selling ad, lifetime
first ten weeks
Weekly return on ad spend from the first week with sales. The first two weeks are the testing phase — small budgets on a range of products and photo styles, most of which were meant to lose. From week three the spend sat on the winner, and the weekly budget has since been raised by roughly 60% while the account holds a 4.2x average return across the scaling period.
“Working with Niklas has been a real stroke of luck for us. Since we started with Meta ads together just under two months ago, our sales have quadrupled in a short time. It is going so well that we can now even raise our budget further. Communication is trusting and incredibly fast, and you can rely on each other at any moment. The results are simply outstanding, and we are very much looking forward to continuing to work with him.”
Original: „Die Zusammenarbeit mit Niklas ist für uns ein echter Glücksfall. Seit wir vor knapp zwei Monaten gemeinsam mit Meta Ads gestartet sind, haben sich unsere Sales in kurzer Zeit vervierfacht. Es läuft so gut, dass wir unser Budget jetzt sogar weiter erhöhen können. Die Kommunikation ist vertrauensvoll und unglaublich schnell, und man kann sich jederzeit aufeinander verlassen. Die Ergebnisse sind schlicht herausragend, und wir freuen uns sehr, auch weiterhin mit ihm zusammenzuarbeiten.“
How the account was built.
AVA Atelier had a catalogue and no paid history, so the first job was finding out what the market wanted to buy — not guessing. One broad ad set, a dozen ads: different products, gold against silver, studio shots against lifestyle, a creator video, a bundle. Each got a small budget and a fair chance.
Within three weeks one product stood out clearly: the silver star earring with pearl, shot in the studio. Everything that had lost to it was paused, its budget moved onto the winner, and the account was scaled on that one ad while new variations kept being tested alongside it at a fraction of the spend.
That is what a 6.6x week looks like from the inside: not a lucky creative, but a short, disciplined test and the nerve to concentrate the budget once the answer was in. The scaling now happens in steps, each one checked against the return before the next.
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