I didn't start in ads. I started in fashion.

I'm Niklas. Before n.wth, I studied fashion management, collections, supply chains, the operational reality behind how a brand actually gets built, not just how it gets marketed. That path took me into a hands-on role inside a luxury fashion house in Milan, working close enough to the product to understand what actually mattered to the customer buying it.

Marketing came after, not instead. I got certified in Meta advertising and started buying media for brands I already understood, which turned out to matter more than any ad account ever could. Most growth marketers learn a category from the outside, through dashboards and competitor research. I learned this one from the inside, watching a collection go from concept to rack.

I also spend time researching ethical AI use in fashion, so the creative we produce doesn't cut corners the industry shouldn't cut. That's the gap n.wth fills. Media buying and creative that don't feel bolted onto the brand, because the person running them has actually stood inside one, and thought carefully about how the tools get used.

I work directly with every brand I take on, no account handed off, no strategy built from a template. If that's the kind of partner you're looking for, let's talk.